Top 5 Beauty Retail Apps on iOS in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the performance of leading beauty retail apps on the iOS platform in Kenya showcased varied trends in downloads and active users, as reported by Sensor Tower.

MLH APP experienced fluctuating weekly downloads, peaking at around 83 in mid-November. Despite these figures, there was no recorded revenue.

Safe Square saw a decline in downloads from 57 at the beginning of November to 9 by mid-December. The app did not generate any revenue during this period.

Nykaa – Makeup/Beauty Shopping displayed stable weekly active users, starting at 146 and slightly increasing to 154 by the end of December. Download numbers varied, with a slight peak at 24 in early October.

Gold Apple: beauty store had a modest increase in active users, starting at 8 and reaching 23 by the end of the quarter. Downloads remained relatively low, with minor fluctuations throughout the quarter.

Korean Skincare EU maintained a low download rate, peaking at 18 in early November. Active user data was not available.

For more detailed insights into these trends, visit Sensor Tower’s comprehensive data reports.